25 juni 2010
In 1995 (yes, last century...) I graduated from the AKV | St. Joost Academy and became officially a graphic designer. In my final year I studied clichés in spoken language. First of all I started collecting them, from books, from conversation, from listening actually. Then, I used these chlichés to write 15 dialogues in typical chliché circumstances (small talk, fights, gossip, condolence etc). I made 15 typographic studies in which I symbolised the circumstance and the personalities. I printed it in PMS-colours in the school's printshop in a small edition of 100 copies. I handmade 100 boxes to keep the lot together. A lot of work! But worth it, I graduated with honours.