FOC Collection - Woonbeurs Amsterdam 3

I was very surprised and pleased to see the FOC Collection at the Woonbeurs. I was truly happy to see the meter-long shoe 'Electric light shoe', which was designed and produced for an ad campaign for Onitsuka Tiger. When I first heard about 3D printing I was amazed. I still can't grab it and don't quite know where ythis is heading but it's very interesting!

Freedom Of Creation (FOC) is where cutting edge technology meets design. FOC is a pioneering design and research company, specialized in designing with 3D printing technologies. The outcome of this work is either part of the FOC Collection or commercialized by other design labels. Since 2000, the extensive research conducted by FOC in design with 3D printing, has resulted in innovative and successful commercial products, the development of new industrial materials and even software products, and has been the foundation for significant R&D projects with a range of industrial partners. Their products have been published and exhibited around the world and have been awarded numerous design awards.
The Freedom Of Creation (FOC) concept is based on a graduation project executed by Janne Kyttänen at the Gerrit Rietveld Academy in Amsterdam 1999-2000. This project looked into the possibilities of using 3D printing technology and Augmented Reality as viable technologies when changing production and distribution logistics on global scale. After the graduation exhibition, Freedom Of Creation, was established in Helsinki, Finland 2000. Freedom Of Creation in Amsterdam was established 2006.